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Head of Events – Commercial Event Architect

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  • Groningen
  • Global Tickets
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Shape the future of unforgettable motorsport events in Europe!

We are looking for an experienced Event Management Leader to strategically elevate our events division – driving the growth of our Glampings and VIP areas to new heights.

With a passion for first-class events and a strong commercial focus, you spearhead the expansion and scaling of our event offerings. Together with your team and our logistics partner, you create unforgettable motorsport experiences that captivate our guests and build long-term loyalty.

Do you want to make an impact in a dynamic environment, optimize processes, and set new standards? Then you’re exactly who we’re looking for!

Your Impact

  • Development of our Events Unit: Strategic leadership and advancement of existing proof-of-concepts to increase our efficiency and profitability.
  • Scaling of our Glampings and VIPs: Planning and implementing scalable concepts for Glamping and VIP offers across multiple European locations.
  • Customer Communication Optimization: Implementing cross-channel, top-tier communication that makes an event experience unforgettable for our customers.
  • Ensuring Profitability: Maximizing profitability through targeted sales strategies, efficient resource use, and the introduction of new processes.
  • Product Presentation: Responsibility for a sales-driven presentation and continuous optimization of our products on the website to increase our conversion rate.
  • Logistics Optimization: Developing and implementing scalable processes for event set-ups in close collaboration with our logistics department.

Your Top 3 Goals

  1. Expansion of the Business Unit: In the coming months, identify at least two new opportunities for profitable events and align your team’s growth accordingly.
  2. Increase Profitability: Exceed the target margin developed with management through cost optimizations and appropriate sales strategies.
  3. Process Optimization: Together with our logistics team, reduce our time and cost expenditure by 20% through scalable and value-adding processes.

Job requirements

  • Several years of experience in leading and executing events, ideally with a focus on large events, festivals, or VIP experiences.
  • Strong commercial acumen and analytical skills for identifying and leveraging new revenue opportunities and financial planning.
  • Excellent communication skills and a customer-oriented mindset to ensure a top-notch event experience.
  • Strong negotiation skills and assertiveness when dealing with partners, stakeholders, and team members.
  • High willingness to travel to ensure smooth on-site event execution together with the team.
  • Joy in working with an international team and in a dynamic, experience-driven environment.
  • Fluency in English; additional language skills in German or Dutch are a plus.

What awaits you

  • Direct Influence on Our Growth: Work in an ambitious environment and actively shape our e-commerce strategies to further expand our leading position in motorsports.
  • International Team Culture: An international team that values cohesion and self-responsibility, with short decision-making paths and creative ideas.
  • Flexible Work Model for You and Your Family: Start your day flexibly and work in a hybrid model – your work-life balance matters.
  • Training and Development: Annual budget for further training and direct support from our management.
  • Exclusive Experiences & Networking: Access to Formula 1 & MotoGP, and regular activities: company sports, team events, and afterworks.
  • Modern Work Environment: State-of-the-art equipment and an office with space for interaction and relaxation – including a gaming room, gym, and restaurant with a terrace.

Why Global-Tickets?

You will be part of an international team that values diversity and is committed to creating the best experiences for motorsport fans worldwide. We are looking for A-Players with a successful track record in e-commerce who want to set new standards with us and share a passion for customer loyalty and digital growth.

Will you become our new Head of Events – Commercial Event Architect? Apply at Global Tickets